Accessibility in Media: Tip Sheet & Resources
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Demo: Accessible example
What is accessibility?
According to the BBC, accessibility is used to describe "whether a product (for example, a website, mobile site, digital TV interface or application) can be used by people of all abilities and disabilities."
For journalism in particular, accessibility issues could include any of the following:
Web: Could a screen reader read your website in a way that makes your content make sense?
Podcast/videos: Can someone who is hard of hearing, deaf or blind understand the content in your podcasts or videos? What about someone on a noisy train?
Language: Is your content easy to understand? How do you explain complex terms and jargon? Is your content in a language that your audience will understand?
Access: Can people find your content and get access to it from their location? How much does loading your website cost? How hard is it for someone to get access to your article?
Design: How easy is it for someone to navigate your site? Could a user with Parkinson's disease navigate through your mobile app? Is there enough contrast in your color choices? Is your font easy for dyslexic people to read?
Why is accessibility important?
If you don't care about it, a large group of people will never be able to access or experience the content you create. For example:
15 percent (or 37.5 million) American adults report having trouble hearing (
NIDCD)
2.3 percent of Americans and 6.8 percent of Americans over 65 have a visual disability (
NFB)
But remember that accessibility isn't just about permanent or semi-permanent visual, auditory, motor and cognitive disabilities. You're also making your products accessible for the person who wants to catch up on a video on a noisy train or a person who wants to get the news of the day while running errands — e.g. temporary or situational accessibility.
And at the end of the day, even if you don't care about any of the above, depending on where you work and what you're doing, you could be legally required to care.
What areas of journalism should be thinking about accessibility?
The short answer is everyone! But more specifically, here are a few groups in particular and some prompts to get you thinking.
Content:
Are your links on descriptive words or phrases so that people on screen readers jumping between links know what each link goes to?
Is your content free of jargon? Could your content benefit from being translated into another language?
Images and graphics:
What should alt text include? How much alt text should you write?
Is there enough contrast in your color palette? Is your color palette color-blind friendly? Is the font size big enough on all size screens?
If the graphic is interactive, is there a clear way to interact with the graphic?
Audio and video:
How can you provide transcriptions or closed captioning on a quick turnaround?
For which videos should we provide audio description?
Social media/audience engagement:
How do you make all of your social media content more accessible?
How do you build in accessible ways for your readers to engage with you?
Product management:
News doesn't stop for anyone. How can you build in accessibility into a quick turnaround design and development process?
How do you get institutional buy-in for accessibility?
Who is your audience, what needs are not being met and how do you reach an even larger audience?
Design/development:
Before launching new projects, are you going through accessibility checklists? Are you taking advantage of core HTML elements and ARIA?
How can you use "visually hidden elements" to guide a screen reader user through your page?
How can you help screen reader users navigate around ads? Around menus?
How long does it take for a page to load? How much would that cost a user?
QA/Testing:
Who are you using for your UX testing? Are you also experience testing?
How can you make sure your testers reflect your audience? Are you missing anyone?
Resources
Accessibility guidelines/resources from news organizations:
Good reads:
Web accessibility tutorials:
Alt text guidelines:
Colors and design:
Screen readers and voiceover:
Closed captioning and audio description resources:
Social media:
Testing tools:
Resources/guidelines from other industries:
Interesting examples